Hierarchy is one of the best ways to control how your viewer reads your message; it tells them the order in which you want them to see individual parts. This can generally be done using a variety of methods, such as: colour, size, placement, etc. The above are very simple examples of hierarchy, which is why I chose them. They really get the message across that hierarchy in design matters. It can even change the statement the designer is trying to get across (as it does in the last image).
http://buildinternet.com/2010/04/designing-without-gradients/
http://www.core-marketing.co.uk/2010/02/typography-in-graphic-design/
http://liztroberts.tumblr.com/
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