Help save the polar bear!!!

Just came across this and had to post! Polar bears are one of my favorite animals, who seem to be on the brink of extinction. WWF and Coca-Cola have come together to make an effort save these gorgeous creatures.

To raise awareness for this cause and their efforts, Coca-Cola is turning their traditional red cans white for the first time in history!

I donated $10. I know it's not a lot, but hopefully it will help. Even if you don't care to donate, I highly recommend taking a look at their website and it's amazing interactive features like: tracking a polar bear, selecting an area to save, videos, and real time climate information from the Arctic. Also, their web design is amazing!

Here is some of the key information from their site:

THE POLAR BEAR'S GREATEST THREAT
The polar bear spends its life on the Arctic sea ice where it hunts, lives and breeds. Unfortunately, the sea ice is melting at an unprecedented rate, and the loss of habitat is now the polar bear's greatest threat... At the current rate of melting, experts predict that there will be no ice in Hudson Bay by 2080 and—if current warming trends continue—some populations of polar bears could be lost within the next century.

CREATING A REFUGE
Together with World Wildlife Fund, The Coca-Cola Company has developed the Arctic Home project to ensure the polar bear has a place to call home in the future. This project is helping to further WWF's global vision to protect the Arctic, which includes working with local Indigenous communities, supporting cutting-edge research, and carrying out additional conservation work with partners. Today, WWF is working with Arctic residents to develop a plan for the future of ice-dependent animals including the polar bear—a plan built around a natural "safety net" of ice high in the Arctic archipelago of Canada and Greenland that will likely persist longer than anywhere else in the world.

This ice area could cover about 500,000 square miles and is twice the size of the state of Texas. While it is little understood at present, WWF is working to better understand the dynamics of the area, how animals and people currently use it, and how it may be used in the future.


FUNDING THE PROJECT
This project will cost an estimated $10 million during the next five years and will depend on donations from efforts like Arctic Home to successfully provide a refuge for the polar bear while accommodating the needs of local inhabitants.

To help fund the project, Coca-Cola has pledged $2 million and has also agreed to match up to $1 million of consumer donations made through Arctic Home by March 15, 2012.

https://www.arctichome.com/web/index.html?wt.mc_id=RA-MSN-bear-HPTO#/_