I found this painting and absolutely loved it's use of figure ground.
Very classic example of figure ground. Do you see the woman's face or the man with the saxophone?
Another amazing logo!
This was the logo for the professional hockey team the Hartford Whalers, while they were still based out of Hartford, Connecticut. The team originated in Boston, as the NE Whalers, but moved on to be the Hartford Whalers. The team is now based out of North Carolina, and known as the Carolina Hurricanes with a completely different logo.
What I like the most about this logo is it's use of figure ground. The positive blue creates the shape of the whales tale, the negative space underneath makes the H for Hartford, and the positive green makes the W for Whalers. Overall, I think it's a gorgeous logo!
I also wanted to include an example of figure ground that was not related to text. This is the logo for a yoga studio in Australia. At first glance, you may think that it's simply a woman doing a standard yoga pose, but when you look again you can see that her body is making the map of Australia in the negative space between her leg, arm and back. Very clever in my opinion!
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